The Champions of GenderCool—Also, Chestfeeding

I want to help parents understand how sophisticated the gender ideology project is—how well-organized the project to get you kids is. Today I sketch for you the GenderCool Project, a corporate media campaign to prepare children for inclusion in the gender ideology cult. It’s a well-financed high-tech grooming operation. From the website: “The Champions are helping replace misinformed opinions with positive experiences meeting transgender and non-binary youth who are thriving.” Who are the “Champions”? They are youth trained to be social influencers and induce other children to seek “gender affirming care.” (See Making Patients for the Medical-Industrial Complex; State Action in Texas Concerning Medical Interventions for Minors Suffering from Gender Dysphoria Explained.)

An image from the GenderCook Project

The founders of the GenderCool Project are Jennifer Grosshandler, a marketing specialist, i.e., corporate propagandist, and Gearah Goldstein, a “subject matter expert.” Grosshandler has supported such brands as Allstate, McDonald’s, Netflix, and Starbucks. This is the right talent for a public relations front for the network of corporations making billions off of exploiting emotionally and psychologically troubled youth and gullible parents. Goldstein’s expertise is apparently being a “proud transgender person.” The goal of their project (besides making money for themselves) is to make transgender and nonbinary fashionable and appealing to children, and then use these children to nag or scare their parents into putting them in the hands of gender specialists. This is not always the case, of course; sometimes it’s the parents who convince their kids they’re transgender or nonbinary and manipulate them into the cult. GenderCool is after whatever source will generate traffic.

“We’ve collaborated with some of the world’s most visionary organizations,” the GenderCool Project boasts on its Parents and Supporters page. In addition to several apparel companies, including Banana Republic and The Gap, which are notorious for exploiting Third World labor, including children, Big Pharma is a major sponsor of the GenderCool Project.

Big Pharma profits handsomely from the transgender industry, for example in the manufacture and distribution of puberty blockers and cross-sex hormones. Puberty blockers and cross-sex hormones are part of medical interventions used in the field of “transgender healthcare.” Puberty blockers include leuprorelin, histrelin, and triptorelin. Lupron is well-known for its use in the chemical castration of rapists (who can in the West identify now as women and be housed in women’s faculties—see Why Are There Sex-Segregated Spaces Anyway?). Cross-Sex hormones are of two kinds: feminizing and masculinizing. Among the first type are estrogens, including estradiol and conjugated estrogens, as well as anti-androgens, including spironolactone and cyproterone acetate. Among the second type are the various forms of testosterone, such as injectable, gel, or transdermal patches. To identify brandnames and manufacturers, you can search these items on Google, which will not censor them if you appear to be a potential customer.

Some well-known pharmaceutical companies that produce these medications include but are not limited to AbbVie, Bayer, Eli Lilly, Novartis, and Pfizer. Eli Lilly and Pfizer sponsor the GenderCool Project, again, a project to normalize gender ideology, an utterly crackpot systems of ideas. The GenderCool Project is a go-to organization when industry wants to get distressed kids high-profile media appearances in the New York Times, Washington Post, USA Today, Teen Vogue, and other major outlets, high-profile appearances that impress troubled youth and their parents. The GenderCool Project also distributes pro-trans books aimed at children. One book is called A Kid’s Book About Being Transgender. It tells children, “Gender is uniquely beautiful, and each person’s experience is individual to them.” (Note: Pfizer asked its name to not appear on GenderCool’s current list of sponsors and partners, but it is listed as such in other corporate documents, for example here.)

Parents need to know that campaigns like the GenderCool Project is a successful culture industry strategy to generate mega profits for the corporations that govern our affairs. It is extremely difficult for parents to fight an industry determined to get their kids. But knowledge is power, and exposing this project is useful for parents trying to understand the world and do the best thing for their children—which is not to sacrifice them to the medical-industrial complex. It also reveals the enormity of the gender ideology project and the powerful and wealthy forces behind it.

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Brendan O’Neill, chief political writer for the British libertarian Marxist magazine Spiked!, expressed his outrage at the phenomenon of chestfeeding with “That Breastfeeding Bloke is the Last Straw.”The subtitle: “The elites’ dystopian war on truth and reason has gone too far.” Indeed. The story concerned Mika Minio-Paluello, a man who has declared himself a mother, a self-designation that drew the fawning attention of the British press, all of whom dutifully misgendered him by using the pronouns “she” and “her.”

Mika Minio-Paluello, a self-declared mother

Here in America, the Centers for Disease Control and Prevention (CDC) recently provided guidance on its website regarding infant feeding for individuals who identify as transgender and non-binary. The information includes recommendations for individuals assigned female at birth who have undergone gender-affirming surgeries that involve breast removal, as well as for individuals assigned male at birth who are taking hormones to induce breast development.

(Note: The next three paragraphs lean heavily on the article “CDC releases guidance for males who want to breastfeed infants,” published in PM magazine on June 6. However, I did visit the CDC website and provide the urls to the relevant pages.)

On the CDC website’s “Infant and Young Child Feeding Toolkit” section, specifically under “Health Equity Considerations,” the agency has acknowledged that transgender and nonbinary-gendered individuals can give birth and engage in breastfeeding or chestfeeding. They emphasize that a person’s gender identity or expression may differ from their sex at birth (smartly revising the jargon by dropping “assigned”), highlighting that nonbinary-gendered individuals may not strictly identify as either male or female. (As I discussed in yesterday’s blog entry, Sex and Gender are Interchangeable Terms, one is either male or female, which in our species corresponds to men and women. Men cannot breastfeed.)

In the “Breastfeeding” section of the website, the CDC introduces the term “chestfeeding” when discussing breastfeeding for individuals who have undergone surgeries. They pose and affirmative answer the question “Can transgender parents who have had breast surgery breastfeed or chestfeed their infants?” The CDC explains that some transgender parents who have had breast or top surgery may desire to breastfeed or chestfeed their infants. The agency emphasizes the importance of healthcare providers being knowledgeable about the emotional, medical, and social aspects of gender transitions to deliver optimal family-centered care and meet the nutritional needs of the infant when working with these families.

Furthermore, the CDC recognizes that transgender parents may require assistance in various areas, including maximizing milk production, considering pasteurized donor human milk or formula as supplements, exploring medication to induce lactation or avoiding lactation-inhibiting medications, managing lactation through suppression for those who opt not to breastfeed or chestfeed, and accessing appropriate lactation management support, peer support, and emotional support.

On the matter of medications inducing lactation, this becomes a concerning matter (which is not to say that the rest of it isn’t concerning). Induced lactation involves stimulating milk production in the breasts through a combination of hormonal therapy and breast stimulation techniques. This process typically involves taking hormones such as estrogen and progesterone, which mimic some of the hormonal changes that occur during pregnancy. Breast stimulation through techniques, such as breast massage, pumping, or using a supplemental nursing system (SNS) can also help to stimulate milk production. However, in addition to hormones, there are medications that produce lactation (if we wish to call it that), for example chlorpromazine and metoclopramide. These medications influence prolactin levels. However, these medications are better known as antipsychotics.

For example, chlorpromazine is primarily used as to treat bipolar disorder, schizophrenia, and severe behavioral disturbances. Since the likelihood that a man who thinks he is a woman also suffers from some sort of psychosis, the likelihood that what is being purported to be lactation is in reality an adverse effect of a medication known to be highly toxic to infants. Let me be blunt: this is a discharge from a man’s nipple induced by antipsychotic medication toxic to children. See this interview of Dr. Miriam Grossman on Steven K. Bannon’s War Room where the matter is discussed in detail:

The fact that the CDC would not warn men about what they would do to babies if they feed them the discharge from their nipples while on these medication (or any other time, for that matter) tells you that you can’t believe anything the CDC tells you. This is the same organization that sold mRNA gene therapies to a gullible public under the guide of vaccines to save them from a coronavirus that was not dangerous to the vast majority of people, especially children, products that in many cases were dangerous to boys and young men. This is the same organization pushing puberty blockers and cross-sex hormones that sterilize children—hormones manufactured by the sponsors of the GenderCool Project.

Now the CDC is admitting that the discharge from a man’s nipple is not nourishment for an infant. But that’s not the point of chestfeeding. Chestfeeding is about “affirming” the delusion that the man is a woman. The baby’s needs don’t matter. So waste its time with a man’s nipple discharge. Frustrate the baby. But it’s more than a time waste—as if that’s not bad enough. It’s more than frustration. The act harms the baby’s health. But that’s no matter, either.

Why would anybody think it’s okay to use a baby for an autogynephilic’s nipple fetish? Isn’t it still controversial for pedophiles to use baby sex dolls? How can they use actual baby humans for their perversions and delusions? Is this why progressives don’t care about child sex trafficking? (Have you seen the way they’ve come after the movie The Sound of Freedom?) Do people not see how children are being used by psychologically-disturbed people for their paraphilias? No, many do not, and that because their minds have normalized the madness. And this is madness.

* * *

On Thursday, March 20, 2020, the Pennsylvania House Health Committee held an informational heath care public hearing to discuss appropriate standards of care for minors experiencing gender dysphoria. This is testimony from Dr. Stephen Levine, Clinical Professor of Psychiatry at Case Western Reserve University School of Medicine.

Why did it take me more than three years to see this testimony? Why did this testimony have no effect? This information is terrifying. Rachel Levine was as secretary of the PA Department of Health from 2017 to 2021. Levine knows the facts, yet continues to push this crackpot theory and destructive practice. The medical-industrial complex is lying to parents and children. So is the government. Why? Corporate profit is a big piece of it. This is a social contagion. There is no hormonal or surgical solution to social contagion and psychiatric disorder.

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Andrew Austin

Andrew Austin is on the faculty of Democracy and Justice Studies and Sociology at the University of Wisconsin—Green Bay. He has published numerous articles, essays, and reviews in books, encyclopedia, journals, and newspapers.

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